ABOUT US – Moose Cow Fish



Moose Cow Fish is a Melbourne based business founded in 2016 by then a 15 year old Alex Nairn. The original Moose Cow Fish products included handmade women's silk slip dresses and tops handmade by Alex in her spare time and on school holidays.

After 6 months of hand making clothes, Moose Cow Fish slipped between the cracks when Alex’s focused switched to her school commitments and other things that 16 year olds do! 

Fast forward 4 years to the end of 2019 and Moose Cow Fish was reborn, this time as an active streetwear brand! After finishing school and settling into university, Alex was searching for an outlet other than regular study that incorporated her love and passion for health and fitness and Moose Cow Fish was reborn as an active streetwear brand.  

The aim of Moose Cow Fish is to provide customers with comfortable, sleek and stylish active-street wear, that can be worn both to the gym and during everyday life. Moose Cow Fish is made for strong, bold, active, independent women, of all shapes and sizes, that want to feel confident and comfortable in their activewear!

Now to answer the burning question, what does Moose Cow Fish actually mean?! The name Moose Cow Fish originated when Alex's younger brother used to sing the 'Llama song', which ends with the words 'Moose Cow Fish'. Her brother, Charlie, at a young age had very chubby cheeks and he used to act out the 'Moose Cow Fish', using his hands, squishing his chubby cheeks. The whole family used to find it hilarious and the words 'Moose Cow Fish' just stuck!



Alex is 21 years old, from Melbourne, Australia. She is currently at uni studying a Bachelor in Business (marketing) at RMIT and has recently completed a Diploma in Nutrition at Torrens university in 2020. 

Alex's passion for health and fitness developed when she was in year 12, where she started an instagram page and blog to share her recipes, food photography, fitness and lifestyle content. Alex has always been an active individual, growing up with a love of horses she which she competes at state and national level in showing. She also works and rides track work at a local horse racing stable as her part time job.

Alex aims to share her passion and knowledge for living a healthy lifestyle, and wants to eliminate all the false information shared on the internet and social media by sharing accurate and reliable content.  


 Alex founded Moose Cow Fish with the help and support of her Mum, Dad, Granny and boyfriend, and would not be where she is today without them.